Archive for the ‘Tackle It Tuesday’ Category

Happy Tuesday!

This is a quick little tackle it Tuesday so that you can get right to work..

“Clean Up Your Inbox”

Set aside a day (yes, I said a day) to thoroughly go through your email inbox with a fine tooth comb.. what needs to be dealt with, deal with it.. If the task at hand (in the email) needs more than a reply back, transfer it onto a piece of paper so that you can do that task later, and then move onto the next email.

Check out your deleteds and sent items.. if you’re like me you keep a LOT (Hey! Sometimes I need those messages from 2001 ok?!) Anything that is not from 2009 till now, DELETE it.. it’s ok! You have my permission…

Once you’ve done that, you will feel much much better about opening up your inbox – I PROMISE!!!

Till tomorrow

A

Howdy! Hope you’re doing well!!

On Tuesday, I gave you a “Tackle it Tuesday” task – Gathering up all of your marketing efforts into one place. Now, for Thoughtful Thursday, I want you to take a moment and give some thought to your gatherings.

Grab a piece of paper and jot down the following questions and the answers to these questions:

• Does your marketing mesh with your current vision?
• Are you happy with what your message says?
• Do you need to revamp your message or your brand?
• Are there any additional places that you can be marketing?
• Any other ideas or thoughts that come to mind?

These will be the basis of your marketing plan for 2010. This will help to direct your sales vision. This information is crucial to your success in 2010!

Think…Think…Think…

And then let me know if you need help!

A

Welcome to our first Tackle it Tuesday. Every Tuesday I will be doing a post with the goal of tackling something (anything) that will help your business get ahead.

Today’s tackling goal: Gathering up all of your current marketing efforts.

If you are like most companies you should have a variety (even if it is a small one) of marketing efforts; this may include a combination of the following:

• Profiles on Facebook, Twitter, MySpace, LinkedIn
• Links in online directories or other websites
• Print ads for magazines, newspapers or directories
• Collateral such as promo videos, brochures and business cards
• Giveaways like pens, magnets etc.
• Anything that has your company name on it anywhere, anyplace

Some of these items may be as easy to locate as your yellowpages book, your desk drawer or maybe your car (what do you mean you don’t have marketing materials in your car?!). Other items maybe harder to find.. Doing a search on the major engines (Google, Yahoo, MSN) will probably bring up items you didn;t even know where out there, so do that as well.

Perform the following searches in these engines and you’re all set:

1. Type the following in the search bar: link:http://www.yourdomain.com and press search.. This provides you with a listing of any site that has linked to you.
2. Search your own name “First Last” in both Canadian and American options
3. Search your business name “Business Name” in both Canadian and American options

(The reason for my use of quotations is this, if you type in your name as First Last, what the search engines will do is bring up any/everyone with your same first and/or your same last name in the search results. If you add quotation marks, the search engines limits the results to what is written inside the quotes; It will show your name only.)

Keep all of these newly found marketing methods in an envelope for now because I will guide you through another task (one that needs this info) on Thursday.

Have fun searching!!

Ariane